In real life, companies produce a range of products, not just one kind as was assumed in the example above. Different products will have different selling prices, variable costs per unit and, as a result, different contribution margins and contribution margin ratios.
Can CVP analysis deal with this complication? The answer is 'Yes'. You just need to obtain some data about the product mix.
First, you need to know proportion in which each of the products is sold. Then you can calculate contribution margin for each product. After that you define weighted average contribution margin, which is used in the determination of break-even point or the amount of sales required to gain desired income (profit).
Let's illustrate it on Friends Corporation example. Assume, the company produces 3 types of valves: for trucks, cars and motor-bikes. The following data is available:
Truck Valves |
Car Valves |
Motor-bike Valves |
|
(A) Share in physical volume sold, % |
30% |
45% |
25% |
(B) Selling price per unit, $ |
$10 |
$8 |
$7 |
(C) Variable cost per unit, $ |
$7 |
$6 |
$5 |
(D) Contribution per unit, $ (B - C) |
$3 |
$2 |
$2 |
(E) Contribution margin ratio (D ÷ B) |
0.30 |
0.25 |
0.29 |
(F) Fixed costs total, $ |
$10,000 |
||
To calculate weighted average contribution margin you need to "weight" the contribution margin per unit of these three products and present it as "three-in-one":
Weighted Average Contribution Margin per Unit = 30% x $3 + 45% x $2 + 25% x $2 = $2.3
Now break-even point may be calculated.


